“Allied Esports is a key partner for us, with their ability to deliver a best-in-class esports destination in a city that has become nationally known for its esports, sports and entertainment.”Īs part of the multiyear agreement, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well as across all arena promotions, content and social media platforms. “HyperX is excited to retain the naming rights sponsorship of the HyperX Arena Las Vegas and continue our commitment and dedication to esports and the gaming community,” said Daniel Kelley, HyperX’s director of marketing. (Ellen Schmidt/Las Vegas Review-Journal) HyperX Arena has held 700 events and hosted more than 500,000 people since it opened in 2018.Īnd California-based HyperX and Allied Esports, a subsidiary of Allied Gaming &Entertainment Inc., announced Monday it has renewed its naming rights agreement with the 1,000-capacity arena, that hosts a number of esports tournaments and events. Jud Hannigan, CEO of Allied Esports, left, Seth Schorr, CEO of Fifth Street Gaming and chairman of Downtown Grand Hotel & Casino, and Christopher LaPorte, founder of RESET, speak during a UNLV panel on the esports economy at HyperX Arena Las Vegas in Luxor on Tuesday, Aug.
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